That $72,000 sticker on a $46,000 trailer isn't a deal — it's a starting illusion. Here's how RV pricing actually works and the number you should anchor to.
On a car, MSRP means something. On an RV, it's closer to a suggestion the manufacturer made up to give the dealer room to look generous.
Dealer cost is the real anchor
On most towables, the dealer's actual invoice runs roughly 60–70% of MSRP. A strong, informed buyer lands a little above that — not at '30% off the sticker.'
Why this matters
If you negotiate down from MSRP, you celebrate at a price that's still well above cost. If you negotiate up from invoice, you keep the markup in your pocket. Same rig, very different out-the-door number.
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